You have a great idea for a business, you have everything in place, including your logo and location, and now you need to find your customers.
How? Through a consolidated marketing strategy for small businesses. You can offer the best products or services globally, but that alone won’t help if your potential customers can’t find you. You need a great marketing strategy, even if you’re a small business.
Below, we’ve put together a list of 9 small business marketing strategies that will surely increase the visibility of your business and help attract many new customers to you.
Small Business Marketing Strategy
Branding – establish A Clear Identity
To communicate what your company is, does, and stands for, you need to have a clear identity. Once you know what your company stands for, you need to:
- a suitable name;
- a logo;
- colors and images that convey this to your customers.
There are several different options for doing this, including hiring a freelancer or collaborating with an established agency. Think about how big companies like Starbucks or McDonald’s are defined by their brands, logos, and colors.
When you have your logo, make sure you put it on everything :
- publicity;
- visit cards;
- envelopes;
- email signature, and so on.
The goal is to build brand awareness and visibility. You should also go beyond just “rubber-stamping” your logo anywhere – your branding should be memorable even if the logo is removed. The language used in social networks or offline ads, the content produced, and the campaigns developed, must reflect your company values.
Know Your Business And Know Your Customers
One of the marketing tips for small businesses is to have a well-defined customer segment to act efficiently and assertively. A common misconception is that there is some one-size-fits-all small business marketing strategy that you can follow and expect big results, whatever your business. This is not true as all companies are different and all have additional requirements.
Before choosing which elements to integrate into your overall marketing strategy, you need to consider your target customers.
Use Facebook Ads
Facebook ads are one of the best ways to target a specific group. Your advertising can focus on factors such as:
- age;
- localization;
- interests;
- habits, and so on.
The system is easy to use and relatively inexpensive, which makes the platform a great marketing strategy for small businesses to reach the maximum number of potential customers in a short period.
Have A Great Website
If there’s one thing that will put people off your business, it’s offering a poorly designed website. Think about it, you’ve done the hard part of getting a click and bringing the customer to your site – and they find the site unfriendly to the user, difficult to navigate, or not logically planned.
This is a simple mistake to avoid, so don’t make this basic mistake. So, if you want to organize your small business to receive more customers, start your marketing actions with a simple, direct, and complete website.
Understand The Power Of SEO
One of the most important ways to drive web traffic to your website is Google searches. Even if Google changes its search algorithms, you still need to keep your keyword optimized on the site to make sure you are well-positioned in searches.
It is well known that having your website on the first page of Google results greatly increases your chances of getting a click. So do everything you can to make sure you’re there. In the following example, we marked the results ranked using strategies for research on business management.
Don’t Forget Email – The Power Of Email List Segmentation
A small business marketing strategy that focuses on email offers many advantages as a marketing channel:
- It’s easy to do;
- easy to automate;
- allows instant communication;
- it costs very little;
- can reach many potential customers with the highest open rates, especially if you segment your list.
Once you’ve added someone’s address to your email list, provide interesting, valuable, and relevant content that people will open instead of immediately deleting or sending to their “spam” box. Otherwise, you are wasting your time.
The main idea is to get people to come back to your site later when they are likely to buy your product. Email leads still have one of the highest conversion rates of any source.
I thought it was cool, but I don’t know where to start? We separate another video on how to create an email marketing, or rather, an email marketing strategy, in practice, using a free tool like MailChimp.
Before, it is interesting to emphasize that this type of system can work for some time for you to start feeling the results of the strategy. Still, the truth is that seeking the customization of IT solutions for small businesses can be even more efficient than marketing.
Also Read: How Can Data Hijacking Harm Your Business?