Did you know that it is possible to use YouTube to promote your company? It may seem intimidating at first; after all, it is a video platform, but the truth is that investing in creating a YouTube channel for your business can be an excellent strategy.
Check out our tips if you’re interested and want to know better what to do and how to use YouTube to grow your business.
How Does It Work?
First of all, let’s better understand what YouTube is and how it works, considered the largest video-sharing platform in the world, created in 2005 in the United States and purchased by Google in 2006.
YouTube is a relatively simple platform: create an account, and anyone, physical or legal, can share videos on various subjects, from recipes to tutorials and video clips.
Nowadays, thanks to its popularity, it is used by many people as a work tool. Content creators, for example, earn through views and AdSense, that is, based on advertisements.
For companies, YouTube is a tool that is not just for making money, relying only on views and advertisements. More than that, through YouTube, companies can attract new audiences.
If you want to know how to use YouTube for your company’s growth, know that there are different types of content that can be explored.
Product Tutorials
One way to use YouTube to grow your business is to post product tutorials. Record content explaining how the product works in a didactic way, as it is often on the video platform that people learn to use what was purchased, and nothing is better than learning directly from the source.
Explanations About The Services
Is your company a service provider? So, an excellent way to take advantage of YouTube is to make videos explaining how they work and the benefits offered by your services. If possible, record some demos on how the services work to illustrate the video and give the customer a better view.
The Company Behind The Scenes
Showing behind the scenes of the company and giving a “face” to your brand is an excellent way to humanize the relationship with consumers. If you are thinking about or already using YouTube as a marketing strategy, don’t forget to record more relaxed content and bring the brand closer to the customer.
Interviews With Authorities
Interviews are also great opportunities to promote your business growth through YouTube. Here it is worth taking advantage of the specialists who work in your company or inviting professionals who are a reference to transmit knowledge and make your company gain authority in the market and among customers.
Questions And Answers
Do you know the famous FAQ (Frequently Asked Questions)? How about taking advantage of YouTube to promote videos answering your customers’ and consumers’ most common questions? This is a way to attract new customers and meet old customers’ demands.
Now that you know how to use YouTube to grow your business, you might wonder if there are any tips for success. And the answer is yes, there are.
Five Tips For Growing Your Business With YouTube
On YouTube, it is possible to promote your company and the products and services you sell through paid advertisements. This is a strategy that usually gives short-term results and is quite advantageous.
In addition, the dissemination of videos is one of the options that the platform offers to help companies grow. In addition to creating videos, it is essential to follow some tips that can help your channel’s success and, in addition, the growth of your company.
Bet On Organic Growth
It’s not enough to record the video, put it on the platform and pray for views to fall from the sky. The dissemination of content is fundamental, and nothing better than doing it for nothing. To make this possible, use other social networks to propagate your channel.
Keep Posting Frequency
When creating a YouTube channel, it is necessary to remember that it is a commitment to the audience. It’s like a TV channel, in which viewers make habits and expect that news and soap operas are continuously broadcast on the same days and times. Therefore, do not miss the periodicity and stipulate days and times to upload the videos.
Include Calls To Action (CTA)
One of the ways to build a good relationship with your YouTube audience, which will undoubtedly reflect on the success and growth of your company, is to bet on interaction. Including calls to action (CTA), for example, encourages your channel followers to interact with your brand.
Stick To The Video Titles
A good title, catchy, and using strategic terms and keywords are essential when talking about YouTube. It is from them that many people come to company channels, and if the content is relevant and attractive, they end up signing up.
Use Strategic Tags And Hashtags
As well as good titles, using strategic tags and hashtags is also essential. The YouTube platform allows the selection of specific categories for each video and the insertion of relevant tags and keywords.
Also Read: Social Media: 3 Tips For Creating Content That Converts