The latest Instagram updates have arrived to improve the daily lives of users and businesses. Check out more about these new functions.
Instagram is one of the most used social networks globally, with over 1 billion accounts. From time to time, the app brings news to improve the experience for everyone, ordinary users and companies, as this type of use is increasing. So check out the latest Instagram updates and how it impacts your company.
What Is Instagram For Business?
Before we talk more about the news, it is necessary to understand the model focused on companies better. Instagram for Business is a professional version with several tools to advertise based on your followers’ data.
In this way, it is possible to access various information such as age, location, and gender. With all this, building strategies within the application is easier, and you can even make sales within the platform. Just check how to create your business account.
- Go to “Settings”;
- Click on “Account”;
- Select the field “Switch to professional account”;
- Choose your account category.
Ready. You already have a professional profile. Remembering that the change of account type is free. Please take the opportunity to check out our E-book with more information about Instagram for Business. Now, let’s move on to the news.
The Five Latest Instagram Updates
As we said, Instagram often makes some changes to the app. Whether things related to the user’s day-to-day life, to make the tool easier to use, such as adjustments linked to what the market has been doing, largely based on competitors.
Check Out Some Of Those Changes Now
The Verified Badge Is One Of The Latest Instagram Updates
The verified seal is an important tool for creators and companies, representing authority and integrity for that account. Whoever has this symbol is a notable, prominent, relevant person or brand.
And one of the novelties is that the verification seal can be purchased. That way, any company or person will have that brand. This change has already been proposed and has occurred in other apps, such as Twitter. Soon, it will be possible to buy.
Latest News From Instagram: Pinned Posts
Pinned posts are new to Instagram. This feature allows you to leave up to three fixed publications at the top of your feed; as soon as they enter your profile, these will be the first posts seen.
It is a very valid feature for use in posts that have gone viral, institutional content, or to announce news from the company.
Longer Reels
Like other video apps, Instagram has extended the time of content made for Reels. That way, you’ll have much more possibilities to create videos, making the best use of the platform tool.
Collaborative Collections
Last year, there was already an update where it was possible to make posts shared between two profiles. With this new feature, the idea is that more people can connect, as they can create collections together and send them to whoever they want. Very useful to use with partners and send your new products to customers.
Chatbots On Instagram
Chatbots on Instagram are not exactly new. But what is worth highlighting is the significant increase in companies using robots in chat (private messages) on Instagram. That is, they are improving the resource very well to close customer deals.
In addition to all this simplicity in installation, you can count on a great customer relationship and ease of use of the product. Not to mention the security, stability, and centralization of your channels on a single screen.
After knowing the latest Instagram updates, start using all these app features, especially chatbots.
Also Read: Instagram Ads That Convert: Check Out 5 Techniques
