How to provide the information you need, develop loyal customers, and grow your business
Facebook is no longer new. However, the situation has changed significantly since Facebook entered the marketing scene. Facebook is now the world’s largest social network, with 360-degree videos, chatbots for selling products, and a primary source of information for nearly two-thirds of the population, something we could never have imagined ten years ago. Things like this are now possible.
Facebook has 1.56 billion daily active users. That’s about five times the population of the United States or more than 20% of the world’s population. Moreover, the number of users is still increasing.
And it’s not just the sheer number of users that is increasing. Globally, the average user spends approximately one hour a day on Facebook. Considering the average person sleeps 8 hours, about 7% of your waking hours are spent engrossed in social media.
Also Read: What Are Digital Influencers?
For many people, Facebook is like the Internet itself. But how many of us are getting the most out of our business?
A Facebook Page is a great starting point for businesses to market to their highest target audience. A Facebook Page is a public page, just like a personal account, but it also allows businesses, brands, celebrities, charities, and organizations to like their fans. Fans can receive updates on their newsfeed pages, while companies can increase brand awareness, deploy and track ads, gather detailed audience insights, and chat with users seeking customer service. I can.
In the following sections, you’ll find everything you need to know to master Facebook marketing. Whether your business has been using a Facebook Page for years or you’re just getting started, this comprehensive guide is for you.
Facebook Marketing Using Inbound Methods
Before we get into each topic, there is one thing I want to clarify. There are many different strategies for marketing on Facebook, but at HubSpot, we consistently use the most recommended inbound methods.
The inbound approach is about being useful to your customers and prospects and providing added value. It also involves understanding our customers’ goals and partnering to help them overcome their challenges. One of the best ways to do this is to be available where your customers spend most of their time. That means it needs to be available on Facebook.
Facebook’s features are perfect for businesses looking to build trust with their audience. Marketers can create and distribute high-quality content that is useful to users. It also allows sales and customer service representatives to connect with consumers interested in their brand.