Conversational Marketing: If you’ve been in digital marketing longer, you must frequently be used to emerging new strategies and terms. But if you’re new to this world, the amount can be daunting, and it seems like you’re always out of touch with the latest trends.
Even more experienced professionals have this feeling and need some guidance. One of the trends of the time is Conversational Marketing.
This strategy has become well known and quite popular thanks to technological advances in recent years that have allowed for new ways of communicating with customers.
If you still need to learn what Conversational Marketing is or want to know more about this topic, don’t worry! In this article, we’ll tell you all about this new digital marketing strategy you can use in your business.
In this article, you will discover: what conversational marketing is, what benefits it brings to your company and how to apply this strategy in your organization.
What Is Conversational Marketing?
To begin with, let’s understand what Conversational Marketing is. As we said earlier, the translation of Conversational Marketing is Conversational Marketing or even Conversational Marketing.
Thus, this strategy is focused on using conversation as the primary marketing tool. More specifically, automated conversations like chatbots.
That is, conversational marketing uses automated conversations in real time to lead potential customers through the purchase journey.
That way, customers don’t have to wait long for an email response or be on hold on the phone to be answered. Now, everything is resolved quickly through support specialists prepared to serve customers or even artificial intelligence capable of answering questions and problems.
What Are The Benefits Of Conversational Marketing For Your Company?
There are several benefits of using Conversational Marketing in your company. Let’s look at some of them.
24-Hour Service
The main benefit of this strategy is the ability to serve your customers 24 hours a day, seven days a week. With the internet and new technologies, there is never a time for your customers to decide to buy from you or want to ask a question.
By using a chatbot, you can count on the help of a competent artificial intelligence that, after a few directional, can learn and respond to your customers at any time.
It is worth remembering that using these bots does not replace human service, but it is a great way to ensure that your customers are answered quickly and efficiently whenever they need it.
Scalability
Scalability is nothing more than your company’s ability to grow without causing significant damage to it. For your company to be scalable, it must be able to support all the activities necessary for the new number of customers.
If the number of customers increases, it is necessary to increase the company’s capacity to serve these customers. With the use of Conversational Marketing, this is possible since the primary tool is the use of chatbots and artificial intelligence.
Personalization Of Service
Another great benefit of this strategy is the possibility of offering personalized service to each customer. In this way, you can guarantee a high-quality service, solving the problems of each customer and still, the question always arises “Was this service done by a robot or by a person?”. The closer you are to a person, the better the quality of care.
How To Use Conversational Marketing
Now, let’s understand how to implement Conversational Marketing in your company. To implement this strategy in your company, you must first offer direct contact with customers and respond as quickly as possible.
If your company is still unable to invest in chatbots and artificial intelligence tools, for example, you can use free tools like WhatsApp.
WhatsApp is the most used instant messaging application in Brazil, so it is almost sure that your client is too.
You can create links to start a conversation with you, and the Business version of the app lets you schedule automated messages to be sent outside of business hours or when you can’t respond.
In addition, it is possible to add plugins with the WhatsApp button on your website to start the conversation immediately.
During business hours, messages must be answered as quickly as possible; after all, the objective is that customers can immediately receive assistance.
Also Read: Email Marketing: Still Worth The Investment?