Putting together an excellent digital marketing strategy is a challenging task. Therefore, many companies end up setting aside or investing less than they could in them.
For many years, marketing and advertising were seen as expenses, not as an investment. Whenever it was necessary to “cut costs, “marketing strategies and campaigns were the first in line.
With technology, much of this thinking has changed and left marketing in one of the leading positions of importance in companies, which can bring them many returns.
In this way, creating an efficient digital marketing strategy is essential to find the right audience for your company and increase the number of closed deals.
How To Build An Efficient Digital Marketing Strategy In Just Seven Steps
Now, see how to create an efficient digital marketing strategy in just seven simple steps that will bring great results to your company.
Know Your Persona
The first step is to know your audience; after all, they are the ones who buy your products or services and will tell you if it’s good or not.
For Digital Marketing strategies to work efficiently, it is necessary to know the persona of the business in depth. A persona is a semi-fictional representation of the ideal client, with their characteristics, pains, and desires.
If your company still needs to have a well-defined persona, it must define who it is. To do this, surveys, interviews, and other processes that make it possible to obtain factual data are necessary.
Through this knowledge, all actions will be developed so that they are relevant.
Set The Budget
With your audience well-defined, you can move on to the next stage of your digital marketing planning, which is the definition of the company’s budget. One of the significant advantages of digital marketing is that the necessary budgets can vary and be adapted to the reality of each company and in each situation.
Everything will depend on which media will be used in action, the type of action, and the period when this digital marketing campaign will be active.
The plan can start with a small start-up budget for testing. Just increase the investment when you realize that the actions are bringing good results (leads, clicks, or traffic to your website, for example). Otherwise, do a new test with another segmentation and approach.
Set The Goals
Every strategy needs goals to be achieved, and digital marketing is no different. This planning stage is essential, as each objective may require a different plan for your company.
Therefore, it is necessary to keep the objectives in mind before putting your actions into practice and planning to optimize your time and resources.
Establish main objectives that can be achieved in the short, medium and long term based on the reality of your company and your budget.
Analyze The Competition
Analyzing the competition is essential to know their digital marketing actions and how your company can do better to attract your audience’s attention.
By analyzing these threats and opportunities, you can define which position to take, which content to produce, and several other valuable strategies for your Digital Marketing plan.
Develop An Action Plan
After defining the objectives and the persona and doing a great analysis of the competition, it’s time to develop the plan.
It should contain the channels in which the company will be present, the types of content to be developed, language style, and other information that enables a well-structured path.
Several digital marketing tools, such as social networks, SEO, paid ads, and email marketing, can be used.
Just choose the ones that best match your company’s goals and fit your budget. It is important to remember that digital marketing strategies and tools are not exclusive; one can complement the other and be used together.
Put Together A Schedule
The next step is to set up a schedule with all the actions and when they will occur so that it is possible to control all of this. It should contain the frequency of updates, content distribution, and investments in paid media, among others.
Monitor The Results
Finally, it is not enough to create and develop different actions if managers do not regularly monitor results to identify the points that need improvement and those that are performing well.
