Metaverse in companies: Although far from finished and without clear protocols, the metaverse is an extension of the physical world that is emerging as a technological trend (but that should only intensify in a few years).
Before entering this virtual environment for good, it is essential to know the possibilities offered by the metaverse in companies.
There is a before and an after to the metaverse. With the announcement of the change of the company Facebook Inc to Meta in October 2021, Mark Zuckerberg shed light on this concept. From then on, he focused on understanding how this virtual extension of the physical world would transform people’s daily lives.
A Gartner article on emerging technologies states that while the metaverse is still a disruptive technology at least a decade away from the current reality, it extends computing power by order of magnitude beyond what is available today and fundamentally changes the way individuals and organizations interact with each other and with the world.
This is because we will move from the internet of texts, images, and videos to an experience of feeling present within a virtual space.
However, it’s worth remembering that with the metaverse, we’re entering not just the next evolutionary stage of the internet but a system that could generate an estimated $1 trillion in annual revenue.
Currently, what we have in terms of the metaverse in the enterprise is more in line with what we have already experienced through the use of augmented reality software and virtual reality software – but of course, the possibilities that will open up for the future are infinite.
To help you better understand the concept, sought out practical examples of metaverse applications. Before going to the models properly, we’ll start by unraveling the term.
What Is The Metaverse?
The metaverse is a shared online space, the result of the convergence between virtual and natural environments, according to Gartner’s definition , which allows users to walk, talk and visualize themselves within a three-dimensional environment.
This virtual extension of the natural world exists thanks to the combination of many other technologies such as augmented reality, the Internet of Things (IoT), 3D images, and artificial intelligence (AI), in addition to the rise of new models of work and interaction between people (communication). Online, for example).
The expectation is that the metaverse, when it has already evolved replicates real-world activities – and can even improve them with the creation of invented scenarios, thanks to its characteristic realism, interactivity, and social connection. Because of this new capacity for interaction, there is also a lot of expectation around the corporate metaverse.
In the metaverse, the user can enter and leave the virtual world whenever they feel like it, and participation in this space takes place with the use of unique accessories, such as:
- Virtual/Augmented Reality Glasses: Also known as a head-mounted display (or just HMD), it is equipped with a camera, microphone, and speaker;
- Online avatars: are online dolls that represent an individual; they can have their look personalized by purchasing clothing and accessories;
- Digital lands can be invented, acquired in specialized sites, or simulated in natural environments.
Several companies are currently focusing on developing the metaverse, which can make the concept fragmented, generating different types of understanding about the technology and other metaverses. Gartner predicts that by 2029, the idea will be unique or limited to a certain number.
Discover Some Of The Applications Of The Metaverse In Business
Although the benefits and opportunities of the metaverse in companies are still far from being applied and experienced in our daily lives, it is already possible to foresee numerous situations emerging from this virtual universe in people’s everyday lives.
What is known is that, although the experiences included in this alternate reality do not entirely replace the current digital interactions – which we do via apps and websites, for example – in the future, they will possibly replace many of them in ways still unthinkable, probably with new types. Interactions and business models.
When The Metaverse Accesses The Corporate Context
The creation of virtual work environments in which entire teams can meet, train, develop projects and carry out the onboarding of new employees, as if they were all together in the same room, in a way, is already a reality. But within the context of the metaverse, the practice has been improved to improve the immersive experience.
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