Facebook remains the most popular social media platform globally, with an audience of 1.6 billion daily active users. And, with 44% of users admitting that Facebook influences them in their buying journey, the platform is naturally a key platform in the Marketing and Sales strategies of companies.
As the company has grown, Facebook’s tools for content creators and businesses have grown along with it. In this post, we will list some useful Facebook tools for business, some of them little known for those starting with Digital Marketing.
Facebook For Creators
Launched in 2017, Facebook for Creators is a tool aimed at video content creators. Its goal is to be a portal to offer new resources in creating and streaming videos. It also allows you to obtain detailed information better to understand the audience and performance of the content and manage the videos that can be published on various Facebook pages.
If you make videos with the Facebook for Creators tool, you can:
- Learn skills and techniques that will make your content shine.
- Find answers to common questions for video creators;
- Join the community to get early access to new releases.
- Use functionality to manage videos, monetize and engage with your audience.
- Facebook Creator Studio
Available for desktop and mobile, Facebook Creator Studio or Creator Studio is a tool available on Facebook for Creators to manage, publish, monitor, and monetize videos.
Anyone who manages a Page can use Creator Studio, according to Facebook itself. However, some features and monetization opportunities are only available to eligible Pages. In these cases, the assets may not be visible in Creator Studio.
Some of the features available in Creator Studio:
Create Publications
From this option, you will be able to create publications for specific pages, add Stories, upload one or several videos in addition, to live stream and publish a video on several pages.
Content Library
The content library allows you to keep track of posts from all Facebook Pages and Instagram accounts. In addition to sorting by type of content, it is possible to see the status of publications as scheduled, drafted, or expired in the functionality.
Information
The Insights or Insights option contains performance, loyalty, audience, and retention data on published videos and Stories performance.
The functionality of this Facebook tool shows different graphs and data from the last seven days, leaving the possibility to filter by other periods.
Inbox
Have you ever thought about being able to respond in one place to all the comments and messages from Instagram and Facebook? This is possible in the Inbox option!
Manage the different inboxes, from follower comments on Facebook and Instagram posts to Messenger messages and Instagram DMs for each associated account.
Facebook Mobile Studio
Created in 2017, Mobile Studio is, among Facebook’s tools, offering tips for advertising on the platform using only the cell phone.
In Mobile Studio, there are several tutorials to create ads with photos and videos. It also has best practice tips and app recommendations for creating mobile ads.
Facebook also separated 5 Mobile Studio tips for creating more efficient ads:
Set A Goal
Define what you want to achieve with the ad. As simple as the campaign structure is, always keep an end and purpose in mind. Don’t let creativity override the campaign objective.
Apps To Create
Mobile app stores have several innovative and creative options to create different images, with filters, formats, frames, among others. Try the news and always choose those with the most excellent affinity for the product or service.
Combine Ideas
Better than choosing an excellent app is not being restricted to it. Combine several of them with their functionalities and formats to achieve even more creative results.
Stability In The Images
A smartphone is small, and handling it without a stand can lead to shaky images and videos. So, I prefer to work with a tripod for more stability.
Lights Camera Action
Choose an environment with natural light or use a light surface to reflect the morning for an even better image result.
Facebook Blueprint
Blueprint is Facebook’s e-learning platform, which offers free online courses, teaches best practices for using Facebook and Instagram, and advertises on the company’s family of apps. The platform is available in 10 languages, including Portuguese and Spanish, and has more than 1 million users. Almost 2.5 million courses were taken in more than 150 countries, and 50% of this total are small businesses that use the tool to develop.
Creative Hub
Launched in 2016, the Creative Hub tool allows you to create mobile ads. According to Facebook, it was developed in response to the creative community’s needs, who needed a tool to experiment with creating content on Facebook and Instagram. This includes experimenting with new formats, viewing ideas on mobile screens, collaborating internally, and sharing sketches with the client.
Create And Test
The advertiser can see what formats are available to decide what works best for their campaign. The preview tool allows you to create ads in all formats available for Facebook and Instagram. To access, you must have a Facebook user account. It is also possible to save mockups, return to them later, or, if the agency has a business manager account, create collaborative projects shared with the team.
See Work In Action
According to Facebook, it’s essential to see the ad in the audience’s environment. Once you’ve created the mockups, you can preview your ad as if it were in a Facebook or Instagram newsfeed. Creative Hub also allows the creation of a URL to send the materials to other people on the team or clients to see the ad running in a mobile feed environment.
Facebook Insights
If you want to find out who your target audience is on Facebook, there is a dedicated tool for that: Audience Insights. So, it’s like a tool that gives you subsidies to use other Facebook tools. It is possible to find the demographic and interest characteristics of the page’s followers or the general public, which helps plan more effective Digital Marketing campaigns.
Want other tips on how to do marketing on the world’s largest social network? Download the free Facebook Marketing eBook. You will know how to make good use of Facebook’s tools by learning a little more about the social network.